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CancelWhat your Score Tells You
Raising the capital you need to build your dream beyond the next six months is the ultimate business adventure. And you are doing what any good mountain climber would do. You are taking stock of your equipment, your supplies, and your options so you can survive the danger zone. That means being truly focused and committed.
It means assessing where you can cut costs to extend your runway longer-term and thinking about obligations to third-party creditors. The worst thing you can do on your journey up a mountain is be ill-equipped or short on the supplies you need. Plan early, and you’ll be able to avoid a serious fall six months further up the hill. What does that mean? Well, as a tech startup, you probably know that it’s sometimes necessary to develop the product for a year or more before generating revenue.
That means you (and your team) may need to bootstrap and/or work for less during the “pre-revenue” development stage – but in the end, you’re going to need outside funding. With such a short runway, you’re going to need help with that.
So That's Exactly What I Am Going To Do With You Right Now
I’m going to go over the questions you just answered, and what your answers mean to you on your tech startup journey up the mountain beyond six months.
Once you finish watching the video I will give you a complete rundown of how you can get up that mountain and save time and precious resources doing it.
Know your venture finance options
Quite frankly, it’s hard to be honest about not knowing what you don’t know, and that’s where you are right now. You haven’t yet understood the wide range of venture finance options available, and you’re not sure if you need third-party financing anyway. Fair enough. Lots of entrepreneurs, indeed most businesses, never raise capital from third parties. If you can achieve your business goals and objectives without it, that’s super. On the other hand, more capital could be the key to investing in innovation and growing faster. Did you know that there are at least 11 different types of funding available and that one, or more, of these could be ideal for you? Knowledge is power, as they say, and it could also mean more money if you know your options
Know what you don’t know
OK, so you haven’t yet thought about securing more money for your business, but you’ve done the assessment and you’re here reading this, so raising money may be in your future. Or let’s think of it another way: might you want to sell your business one day? Because “investment readiness” is very similar to “acquisition readiness” – if your business is attractive to investors, it will also be attractive to buyers. For this reason, it’s a good idea to understand the venture finance ecosystem and the language that it uses. Knowing what you don’t know about the eleven basic sources of funding puts you in a position of knowledge, and therefore of greater power.
Get the essential knowledge
You mentioned that you are not yet ready to create a venture finance offer. That’s fine. But are you curious about what kind of offers other entrepreneurs like you, your peers or your competitors typically create? What does it look like and how can you maximize your chances of success? What materials and approaches are necessary? Even if you don’t need to know now, it will be useful later.
Plan long term
A successful venture finance plan can take six months to a year, or even more, to plan and execute. If you’re not ready to make venture finance one of your top three priorities this year, maybe it’s time to at least start thinking about future financing opportunities next year. Where should you start? The first step is understanding what the full journey looks like, the knowledge you need and the steps you need to take. Are you aware of all of the funding options available? It’s time to take some tentative steps.
WHAT NEXT?
Aery Advisors
I’ve spent 30 years helping Tech Startup founders like you find, attract, and close investors to help fund their dreams.
I know the route. I know the dangers. And I know what’s necessary to reach the summit.
I am not doing this for the money.
I have made more than enough through my various investments to live a comfortable life.
I am doing this because what I enjoy most in life is helping ambitious and creative people take big ideas, and make them a reality.
That's my passion and that's my life's work.
So, to if you are a serious Tech Startup marketing advisor, I recommend you to watch the Venture Finance Masterclass
Click the button to see the offer on the next page
THE SHORT, TWO-HOUR MASTERCLASS GOES INTO MORE DEPTH ABOUT THE FOUR KEY PRINCIPLES OF RAISING MONEY
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LESSON 1 - Venture Finance Foundational Knowledge where you will learn all about the different ways you can raise money.
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LESSON 2 - Get Your House in Order where you will learn exactly what you need to do to get ready for investment from real investors.
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LESSON 3 - Create A Compelling Offer where you will learn exactly how to design an offer that will attract and close your ideal type of funding source
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LESSON 4 - Go To Market where you will learn how to strategically source leads, conduct pitches and meetings, negotiate and close your venture finance deals
WHAT IF I NEED STRATEGIC ADVICE RIGHT NOW?
You can choose the Masterclass Premium version,
which has a one-hour strategic venture finance call with me.
On this call:
I’ll review your current state, objectively assess and challenge your offer from the perspective of a real investor, and outline next steps to accelerate your venture finance journey.
THE VENTURE FINANCE MASTERCLASS
INCLUDING 1 FREE VENTURE FINANCE DISCOVERY CALL
(2 hours of video training, audio files and eBook)
