EXPERT ADVICE ON SECURING YOUR TECH STARTUP FINANCING

Make Investors 10X More Likely to Fund Your Tech Startup

Get the pre-seed/seed money your Tech Startup needs – faster, smarter, and cheaper

Watch the Deep Dive Case Study story and Get Your Access to Venture Finance Masterclass

Watch the Case StudyGet The Masterclass

Why trust us?

We help startup founders and CEOs like you access the necessary venture finance expertise and connections to grow your venture faster, smarter and on a budget you can afford

150+

Angel and venture capital financings

50+

Mergers and acquisitions

10+

Public
offerings

$ 1B+

Aggregate capital financing raised

Meet Brad Furber

Founder of Aery Advisors

"I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow."

~ Brad Furber

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings.

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.

"I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow."

~ Brad Furber

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings.

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.

Aery Advisors

VENTURE FINANCE MASTERCLASS

4 powerful venture finance lessons
that will connect you with your target investors

Lesson1

THE FOUNDATIONAL
KNOWLEDGE OF VENTURE FINANCE

The first video is about understanding the foundational knowledge of venture finance: the different kinds of options available to create value and build your business.

Without sufficient resources, your business cannot attract, retain and motivate the best people to work for or with you. More money will allow you to invest in the things that make a business valuable: innovation, product and service design, sales and marketing, customer service and even general and administrative. 

  • Become well versed in how to get access to the resources you need.
  • Learn whether you should offer common stock or if it's better to offer convertible debt for investors.
  • Know which securities options are the most attractive to the kind of investors that you seek to attract.
  • Know the difference between a SAFE and a SAFT and how it can change your future investments.
  • See examples of when you should raise money by offering a revenue-backed note.
  • Be equipped with knowledge about the three basic forms of equity financing for fast deal closing.
  • Know different types of securities and instruments that you can offer to prospective investors
  • Learn how to negotiate the key economic terms with bigger-ticket investors, which will work for your startup long-term.
  • Learn how can you incentivize and compensate employees, contractors and advisors through equity compensation plans.

The First Lesson Explains it All

Lesson2

PUT YOUR STARTUP'S
"HOUSE IN ORDER"

Learn the essentials of preparing your business properly for investment, including business, financial and legal due diligence matters.

Asking third parties to invest in your business is a bit like inviting someone to come stay in your home. It’s important to make sure you have things neat and tidy – that there’s no piles of dirty laundry, or broken glass on the floor, or, God forbid, unflushed toilets. Ugh…

If you are successful at convincing a prospective investor that your venture is an attractive opportunity, that is only the first step: you still need to get through the due diligence stage.

  • Discover 3 ways exactly how to do due diligence.
  • Get examples of exactly what investors are looking for in legal, financial, and business matters.
  • Learn from real startup examples what can go wrong so you can avoid it.

The second video gives you the essential information on getting your house in order.

Lesson3

VENTURE FINANCE OFFER(S)

Learn what an investor-centric offer looks like to get your next investment round.

Most startup founders are familiar with the concept of “product/market fit” and it’s the same concept matching your business to an investor.

  • Learn what finance source(s) will be best suited to your startup (e.g., FFF, crowdfunding, state sponsored entrepreneur funds, accelerators and incubators, angels, micro-VC, corporate venture capital, or traditional VC firms). Choosing the wrong source could complicate future finance rounds.
  • Discover which geographic region you should choose (e.g. Silicon Valley, London, Berlin, Singapore, Shanghai) and why this matters to your investors.
  • Prepare yourself to pitch to different types of investors in different circumstances. There's no "one size fits all."

Positioning your venture for success means understanding the motivations, investment methodologies and performance metrics for each type of investor. This video will show you how.

Lesson4

MARKET THE OFFER(S)

Learn the contents of the essential toolkit to help you find, approach and close your tech venture finance offering(s).

  • You will find out where the fish (investors) are.
  • Learn is it a good idea to employ a “fish finder?” 
  • Discover if you have professional advisors that are experienced in the art and if they can help you to move forward on this journey.
  • Why and how to form an advisory board.
  • Find out the fastest way to approach investors.
  • Learn how to navigate the corporate and securities laws that regulate how and where you may go hunting and fishing for investors.
  • Learn how you can attract any particular investor in the world if you know who he or she is.

All these topics and more are covered in the fourth video.

GIVE ME 2 HOURS AND IN RETURN I GUARANTEE YOU WILL DISCOVER
HOW TO RAISE MONEY THAT WILL ALLOW YOU GROW YOUR BUSINESS

Since you have a relatively short (up to 6 months) runway, it is critical that you focus your time and resources on figuring out the best way to secure the capital your Tech Startup needs as soon as possible.

In less time than it takes to watch a movie, you’ll learn what you need to do to extend your runway and give you and your team more breathing room down the road. What if a second or a third wave of the global pandemic hits, can your startup stay alive?

GET THE MASTERCLASS

Companies that trusted Brad Furber in venture finance matters

Testimonials

Ace Forsythe Fiduciary, Advisor, Attorney
We hired Brad to assist with the acquisition of our firm by a publicly traded company. His experience, skill and advice were invaluable during that transaction. We were able to do the due diligence and some of the legal work in-house but it was great to have Brad's expertise on our side. Even though we were on the West Coast, our, acquires were on the East Coast and Brad was in Australia, I firmly believe we hired the right guy. I know we ended up with a better agreement, and would recommend others at least talk to him before doing anything.
Alastair Rampell General Partner @ Andreessen Horowitz
As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! 😉 He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.
Nicholas Hawtin Investor Network Builder, Founder and Mentor
I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.

WHEN YOU FINISH THE COURSE, YOU’LL BE ABLE TO SPEAK TO ONE OF OUR ADVISORS TO REVIEW YOUR TECH STARTUP FINANCE PLAN AND DISCOVER HOW WE CAN HELP YOU ON YOUR FUNDRAISING JOURNEY

GET THE MASTERCLASS

Sneak peak of the members area of Venture Finance Masterclass

Membership Area

This investment will improve your knowledge and confidence in accessing the vast pools of capital and expertise available to help you (and your competitors) launch, finance and grow a startup, small business or emerging growth companies. 

GET THE MASTERCLASS

THE VENTURE FINANCE MASTERCLASS

INCLUDING 1 FREE VENTURE FINANCE DISCOVERY CALL

(2 hours of video training, audio files and eBook)

 

Masterclass Product Image

GET THE MASTERCLASS

MEMBERS AREA

2 HOURS OF VIDEO

2 HOURS OF AUDIO

FREE eBOOK

DISCOVERY CALL

Testimonials

Sanitydesk Inc.

If I hadn't had Brad's coaching, I'd be nowhere close to over halfway subscribed in a 1.35 million dollar pre-seed round for a pre-revenue company

Printify

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

IPromote

Brad helped us raise well over a million dollars

What's Included in the Masterclass?

Most popular

BASIC PLAN

Standard Price €297

47

24 hour special offer
with an easy one-off payment

Buy now

  • Learn the language investors expect to hear before they write you a check

    • Watch the four Venture Finance Masterclass videos and in just two hours you’ll go through a crash course. This is information that will save you thousands in the money-raising process.

      Every Tech Startup founder who wants third-party capital should have this fundamental knowledge of what they need to prepare to get the money they need. In reality, just 1 in 200 founders really knows these secrets – and that’s why they get funded. Be the founder who knows these secrets.
  • For entrepreneurs who like to read – the Venture Finance Masterclass book

    • It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

      With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.
  • Venture Finance Basic Masterclass downloadable audio files

    • Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.

      You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.
  • 30-day money-back guarantee

    • Your investment is safe with us. Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.

      Join completely risk free!
  • FREE 1-on-1 Discovery Call

    • Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help.

      You will be able to schedule a 30-min call with one of our venture finance advisors.

Buy now

Learn the language investors expect to hear before they write you a check


Watch the four Venture Finance Masterclass videos and in just two hours you’ll go through a crash course. This is information that will save you thousands in the money-raising process.

Every Tech Startup founder who wants third-party capital should have this fundamental knowledge of what they need to prepare to get the money they need. In reality, just 1 in 200 founders really knows these secrets – and that’s why they get funded. Be the founder who knows these secrets.

For entrepreneurs who like to read – the Venture Finance Masterclass book


It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Venture Finance Basic Masterclass downloadable audio files


Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.

You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

30-day money-back guarantee


Your investment is safe with us. Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.

Join completely risk free!

FREE 1-on-1 Discovery Call


Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help.

You will be able to schedule a 30-min call with one of our venture finance advisors.

Business strategy call with venture finance mentor, Brad Furber


Take advantage of this opportunity to speak for 60 mins with Brad Furber about your business idea, your finance strategy, and to discuss how he can personally help you with your journey.

BONUS MATERIAL

If you buy the Venture Finance Masterclass today, you will also get

Global-Venture-Finance-Directory.png

BONUS #1

The Global Venture Finance Directory

A lot of startup founders on the Investor Readiness Test mentioned that they don't know where to start looking for third-party financing.

This Global Venture Finance Directory contains hundreds of contacts where you can start your journey to approach investors both locally and globally.

FREE €197/year

Due-Diligence-Cheklists.png

BONUS #2

Due Diligence Checklists (3 examples)

If you are raising money from a sophisticated investor, you’ll need to respond to a due diligence request. We have three Due Diligence checklist examples.

Using these checklists, you can prepare your investor toolkit in a way that ensures that you've included all information the investors need to make their decision.

FREE €197/year

BONUS #3

SAFE examples (4 versions)

Y Combinator introduced the SAFE (Simple Agreement for Future Equity) in late 2013. Since then, it has been used by almost all YC startups and countless non-YC startups as the main instrument for early-stage fundraising.

These document templates will help you to approach pre-seed stage investors with the right offer structure. Please note: you should customize and adapt them to your legal entity jurisdiction with the help of your legal advisors or lawyers.

FREE €197/year

BONUS #4

Access to venture finance podcasts

All your questions answered in
the bi-monthly venture finance podcasts

FREE €120/year


BONUS #5

Exclusive startup founder and CEO community

Join the growing community of startup founders and CEOs like you

FREE Invaluable

BONUS #3

SAFE examples (4 versions)

Y Combinator introduced the SAFE (Simple Agreement for Future Equity) in late 2013. Since then, it has been used by almost all YC startups and countless non-YC startups as the main instrument for early-stage fundraising.

These document templates will help you to approach pre-seed stage investors with the right offer structure. Please note: you should customize and adapt them to your legal entity jurisdiction with the help of your legal advisors or lawyers.

FREE €197/year

BONUS #4

Access to venture finance podcasts

All your questions answered in
the bi-monthly venture finance podcasts

FREE €120/year


BONUS #5

Exclusive startup founder and CEO community

Join the growing community of startup founders and CEOs like you

FREE Invaluable

This investment will improve your knowledge and confidence in accessing the vast pools of capital and expertise available to help you launch, finance and grow a startup, small business or emerging growth company. 

GET THE MASTERCLASS

100% SATISFACTION GUARANTEED

We only want happy customers so we will fully refund your purchase if the course doesn't live up to our promises


AeryAdvisors.com’s Venture Finance Masterclass comes with a 100% no-risk, money-back guarantee.

We promise you’ll see meaningful progress on your venture finance journey if you complete all the lessons. You’ll gain essential knowledge about your search for investment and how you can take it to the next level.

Your team, family and startup community will be amazed by your knowledge and results, and you will be an example and an inspiration to them.

Money Back.png

30-day money-back guarantee

You are protected by our 30-day money-back guarantee policy. Join completely risk-free!

No contracts cancel.png

No contracts.
Cancel anytime.

You can unsubscribe at any moment. No extra charges.
No hidden fees.

High quality content.png

High-quality
content

Over 30 years of experience. Over 200 companies have successfully raised capital.

Frequently Asked Questions

  • How will this course impact my ability to get funding?
    • If you follow the steps taught in this course, then you will have the foundational knowledge, organizational structure, toolkit and, most importantly, the mindset to design an offer that will enable you to target the right sources of capital with the right types of offers to dramatically improve your prospects for success.

  • How long it will take to finish the course?
    • The PRO course consists of approximately 4.6 hours of video content, which is split up into 41+ individual lesson videos that you can watch and re-watch at any time. In addition to the lesson videos, the course has a downloadable PDF workbook that you can use to supplement the videos, as well as access to a number of downloadable forms and agreements to help you learn, plan and execute.

  • How much time should I spend on the course?
    • Course is condenced into 2 hours and four video lessons.

  • Is there interaction with other online students?
    • If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange within trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

  • Can I share this course with my team?
    • The Venture Finance Masterclass is designed to be taken individually. If you do desire to view this within a group setting, then we ask that you respect our terms and conditions, including paying separately for each individual who is going through the course. We ask that students do not copy or redistribute the materials in any way.

  • When will I see results of taking this course?
    • We believe you will start experiencing the benefits of this course on day one. We encourage you to go through the course in the order it has been designed, as each step builds upon the knowledge and preparation of the prior step(s).

  • Can I get personal help and advice from Brad Furber and other Aery Advisors experts?
    • You can choose the Masterclass Premium version, which has a one-hour strategic venture finance call with Brad Furber.

      On this call I’ll review your current state, objectively assess and challenge your offer from the perspective of a real investor and outline next steps to accelerate your venture finance journey.

      After that call, we can talk about the Venture Finance Academy and if you’re ready for it.

  • Is there homework with the course?
    • There are suggested exercises, tasks and steps – but no assignments are required.

  • There are suggested exercises, tasks and steps – but no assignments are required.
    • You can review the course materials at any time. If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange, within a trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

      Also you have one free 30-min. venture finance discovery call with one of our advisors. Please book it in advance. On this call you can discuss next steps to accelerate your venture finance journey.

  • Where can I take courses from?
    • You can take courses anywhere in the world with an internet connection.

  • Can I download the videos?
    • No, the videos are not downloadable – but they are available in your account at any time, ready for viewing (and re-watching) at any time.

  • What is your refund policy?
    • We offer full refunds up to 30 days after purchase.

  • I have more questions. Who do I reach out to?
    • You can explore our help center for more detailed questions and answers. If you have more questions, please send an email to support@aeryadvisors.com. We are always happy to help!

  

  

  

  

GET INVESTOR-READY NOW

Choose your option today and start raising money for your startup

GET THE MASTERCLASS