EXPERT ADVICE ON SECURING YOUR TECH STARTUP FINANCING
SanityDesk Case Study
Lesson 4: Going to Market
Watch this case study about how Brad Furber helped SanityDesk (SaaS Silicone Valley Startup Company) and its Co-Founder Samuel P.N. Cook raise $ 1,35 Million dollars
Going to Market
The Long Journey Ahead
Raising money is a lot like having a baby. You can’t really speed up the process without messing it up.
In this part, you are going to learn:
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Why it usually takes 6-12 months to raise money.
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Why raising money is like climbing a mountain
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Why you should treat investors like catching fish
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The importance of finding a good lead investor
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Smart vs. Dumb money (is this really a thing?)
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The two primary fears of investors (Losing money and FOMO)
When Sir Edmund Hilary climbed Mount Everest, he did it with the help of local Nepalese Sherpas (locals who knew the mountain passes).
Climbing a mountain is the perfect analogy for your fundraising journey. It will be one of the most intense, challenging experiences of your business career. You won’t get to the top of the mountain without a guide. That is the essence of Lesson 4.
Sam shares all the twists and turns up his mountain path, and how I guided him every step of the way.